Vall Banc is one of Andorra's leading private banks. The goal of this project was a full redesign of the bank's digital presence — modernizing the look and feel to appeal to a younger, millennial audience while maintaining the trust and credibility expected of a private banking brand.

I led the end-to-end design process: defining the concept, structuring the information architecture, building wireframes, developing a new visual style guide for the bank, and delivering the final UI designs.

Beyond the design work, I worked closely with the client on-site, traveling to Andorra for several in-person sessions. This included running workshops and collaborative exercises to align on direction early and ensure the final designs matched their expectations.

Working in close, in-person collaboration with the client made a real difference — it enabled faster decision-making and kept the design direction tightly aligned with their vision. This project also sharpened my presentation skills: learning how to effectively "sell" design decisions to stakeholders was one of the biggest growth areas for me.

Riyad Bank commissioned a full build of their main banking application for iOS and Android. Alongside the main app, the project included two additional products: a dedicated banking experience for children, and an Apple Watch adaptation of the app's core actions.

My ownership was focused on the two companion products — the children's app and the Apple Watch experience — while also providing design support on specific screens of the main app.

For the children's app and the Apple Watch experience, I drove the full design process end-to-end: conceptualization, benchmarking and research, wireframes and user flows, visual style guide, and final UI design — with close collaboration with developers throughout implementation.

The children's app required thinking about gamification as a core UX tool — making banking interactions feel engaging and age-appropriate for a young audience. The Apple Watch work meant stripping everything down to the absolute essentials and rethinking how users interact with their finances in seconds, on a tiny screen.

This project expanded my design range in three distinct directions. Designing for children taught me to use gamification not as decoration but as a functional layer that shapes behaviour. Designing for the Apple Watch forced extreme restraint — every element had to earn its place on a screen that small. And working across all of this within the context of an Arabic-speaking market meant adapting to RTL layouts throughout, which reshaped how I think about spatial navigation defaults.

Airbus invited agencies to compete with a redesign proposal for airbus.com — one of the most complex and content-rich corporate websites in the aerospace industry. The brief called for a digital presence that could communicate Airbus's scale and technical leadership to multiple audiences at once: investors, partners, governments, engineers, and the general public.

Our proposal won the contest. The project was ultimately suspended due to the impact of COVID-19 on the aerospace sector.

I led the overall concept definition for the proposal — shaping the strategic and creative direction that guided every design decision. I also acted as creative director across the visual and interaction design work, and took ownership of the UX writing: defining the tone of voice, crafting key copy, and ensuring the language matched the ambition of the design.

This project pushed me to reconcile two things that can feel at odds: the precision and authority that a brand like Airbus demands, and the cinematic storytelling that makes a digital experience compelling. Getting that balance right — technically credible but emotionally engaging — was one of the most demanding creative problems I've worked through.

It also reinforced how much UX writing shapes the perception of a design. Words set tone before visuals do, and on a project at this scale, having a clear and deliberate voice was what tied everything together.

Doppo set out to be a 100% digital car insurance provider — allowing users to hire, manage, and personalise a vehicle insurance policy entirely from their mobile phone, with no need to visit a physical office.

My main responsibility was designing a responsive website to promote and explain the new product, extending the visual system already established by the team for the app to ensure consistency across platforms.

I also supported the app design, contributing to user flows and building components for the design system.

Conceptualising a new product meant researching what already existed in the market and identifying where we could bring genuine new value. I worked in an agile setup alongside POs, PMs, and developers, and helped build a design system from scratch — one that stayed cohesive across three platforms: website, iOS, and Android.